If you want to expand your dental business using referral system, you have landed at the right place. In this post, we have discussed some effective ways you can follow to get referrals for your dental healthcare center and expand your business.

Let’s have a look at these effective ways:

Use an Electronic Referral Management System

First things first, you need to have a reliable referral management system and an electronic referral system offers exactly the same. Dental referrals can be sent or received easily by having such a system in place. It offers numerous benefits i.e. flexibility, no chances of errors, fast sending and receiving of referrals etc. Furthermore, there is no referral leakage and missing information issue. With such a system, multiple referrals can be sent or received simultaneously, which makes it a win-win option for every party involved; the sender, recipient, and the patient.

Offer Benefits to Current Patients

Another way to earn referrals for your dental business is to adopt incentive policy. Offer incentives and benefits to your current patients in lieu of referrals they provide. These incentives can include a certain percent discount on their total bill or a free service with another one. All you have to do is to introduce this offer to your patients and advertise it on regular basis. Whether you want to set this offer for a limited time period or for throughout the year, it depends on your dental healthcare center’s policies.

Communicate with your Patients

Another effective way to get dental referrals for your business is to talk to your patients. Cleverly advertise your services to them and the benefits your patients can avail from them in your organic conversation. If you are offering any particular discount, you can also mention it casually during the conversation. Furthermore, do not forget to point out special services of your dental healthcare center that sets it apart from other dentists in town.

Note: Do not go overboard with the advertisement as it can come across as a desperate attempt to lure in the patient.

Go the Conventional Way: Use Brochures

Although a conventional yet an effective way to earn dental referrals is to use brochures. Hand over a brochure to every patient who visits you. The brochure should have an appealing design and content. Furthermore, it must feature the focal aspects of your dental healthcare center that should compel people looking for dental services to visit you. In case your patient is a teacher, you can hand them extra brochures. It can help to maximize your reach.

A Final Word

There you go! These are some of the effective ways you can earn dental referrals that too without burning a hole in your pocket. However, the most effective among these is to get an electronic referral management system. Not only such a referral system will help to earn dental referrals, it will also make it easier to sort and manage multiple referrals simultaneously.


Referrals hold vital importance in the dentistry. An effective referral system bridges the gap between patients and healthcare facilities. Although electronic dental referrals systems have gained popularity due to their high efficiency, many people still rely on the conventional method of paper referrals. Just like various other aspects of the dentistry and health care systems have been taken over by the technology, it is the high time for dental healthcare service providers to take the plunge and switch to electronic referral management system.

In this post, we have shed light on some of the reasons why electronic referral system must be a top priority of every dental healthcare provider: Continue reading!

An Electronic Referral System is Fast

The first and foremost reason why you need an electronic referral system is that it is quick and easy. In case of a paper referral, it can take days to reach the recipients. However, with an electronic system, it is instantaneous and trackable.

No Risk of Referral Leakage or Loss

With an electronic system, there is no risk of referral leakage or loss. Information is kept confidential and it is only received by the intended recipient. Since referral can be tracked easily, these risks mentioned above are non-existence. On the other hand, with paper dental referrals, the issues of referral leakage and loss are quite prevalent.

Easy to Locate

Another common problem with a paper referral is to find them once they have been received by the recipient. Since there are plenty of referrals they receive on daily basis, sorting them in a proper way can prove to be a task no less than a challenge. With an electronic referral system, this problem is completely eliminated since the referrals are arranged in an automated manner. Hence, they can be easily located with just a simple search function.

Structured Form

Dental referrals, in an electronic referral system, are now compiled and sent in a structured form. All the required information is first entered prior to sending the referral. Hence, there is no chance of missing information upon referral reception by the receiving party as was the case with paper referrals. Quite often, vital information was missing from referrals, which resulted in back and forth communication between the recipient and patient or their dentist for missing information. This prolonged and complicated the process.

No Chance of Errors

With paper dental referrals, errors in the referrals was a common encounter for dentists as there was no proper method. However, with the advanced electronic system, no such issue is prevalent because of the streamlined process. Even if an error is made, it can be detected early before sending the referral.

A Final Word

The long and short of this story is that e-referral system is the need of the hour for every dental healthcare service provider. It is cost-effective, reliable, and structured.


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