If you want to expand your dental business using referral system, you have landed at the right place. In this post, we have discussed some effective ways you can follow to get referrals for your dental healthcare center and expand your business.
Let’s have a look at these effective ways:
Use an Electronic Referral Management System
First things first, you need to have a reliable referral management system and an electronic referral system offers exactly the same. Dental referrals can be sent or received easily by having such a system in place. It offers numerous benefits i.e. flexibility, no chances of errors, fast sending and receiving of referrals etc. Furthermore, there is no referral leakage and missing information issue. With such a system, multiple referrals can be sent or received simultaneously, which makes it a win-win option for every party involved; the sender, recipient, and the patient.
Offer Benefits to Current Patients
Another way to earn referrals for your dental business is to adopt incentive policy. Offer incentives and benefits to your current patients in lieu of referrals they provide. These incentives can include a certain percent discount on their total bill or a free service with another one. All you have to do is to introduce this offer to your patients and advertise it on regular basis. Whether you want to set this offer for a limited time period or for throughout the year, it depends on your dental healthcare center’s policies.
Communicate with your Patients
Another effective way to get dental referrals for your business is to talk to your patients. Cleverly advertise your services to them and the benefits your patients can avail from them in your organic conversation. If you are offering any particular discount, you can also mention it casually during the conversation. Furthermore, do not forget to point out special services of your dental healthcare center that sets it apart from other dentists in town.
Note: Do not go overboard with the advertisement as it can come across as a desperate attempt to lure in the patient.
Go the Conventional Way: Use Brochures
Although a conventional yet an effective way to earn dental referrals is to use brochures. Hand over a brochure to every patient who visits you. The brochure should have an appealing design and content. Furthermore, it must feature the focal aspects of your dental healthcare center that should compel people looking for dental services to visit you. In case your patient is a teacher, you can hand them extra brochures. It can help to maximize your reach.
A Final Word
There you go! These are some of the effective ways you can earn dental referrals that too without burning a hole in your pocket. However, the most effective among these is to get an electronic referral management system. Not only such a referral system will help to earn dental referrals, it will also make it easier to sort and manage multiple referrals simultaneously.
Author: Suneel Kandru
He has been a resourceful and accomplished Endodontist as well as an ardent teacher of Harvard University, Tufts & Boston University school of dental medicine with strong educational & entrepreneurial spirit focused on implementing creativity, leadership and teamwork. Highly dynamic and service-driven professional backed by strong working knowledge of medical terminology, periodontal therapy protocol and HIPAA regulations.